CBD in Self-Care Trends

With the rise of CBD as a global trend, hemp-derived CBD consumer usage has risen everywhere, particularly within the self-care trend. For many individuals, CBD products like massage oils, body lotions, and serums provide an opportunity for much needed relaxation during these stressful times. Patients, in particular Millennials, are a key demographic in the self-care trend.1 With their significant buying power, Millennials’ buy-in to prioritizing products that promote wellness, stress relief, and anxiety relief makes offering a variety of clinically formulated CBD products from top brands an essential retailing element for your business. 

Coping with Stress & Anxiety

The COVID-19 pandemic has caused elevated stress and anxiety levels across the board. For many, coping with this stress has caused more people to focus on personal self-care by evaluating and supporting their emotional health for long-term healing.2 As an alternative source for relief, topical CBD products may help users experience relief not only on muscles and joints but also calming relief as many products are formulated with analgesics and essential oils known for their calming effect. In an effort to help patients cope and support positive self-care practices at home, there are several product types recommended to retail to patients. 

Muscle & Joint Relief

Additional stress can cause excessive tension in muscles and joints. Offer your patients targeted relief* with CBD products like CBD CLINIC’s Pro Sport Pain Stick, which contains popular analgesics like camphor and menthol to soothe aches. Plus, it’s easy-to-use stick design allows for hands free application of Level 5 CBD Clinic Ointment. Another product, +PlusCBD™ Oil’s Extra Strength Balm, absorbs quickly into the skin, providing a soothing and moisturizing experience. This product also features a blend of 100 mg hemp-derived CBD with natural herbal extracts.

Skincare Essentials

Once the aches and stiffness have been soothed away, offer patients an alternative solution to their skin concerns with CBD-infused skincare essentials like Nature’s Aid CBD Face Cream formulated with peptides to smooth dry, irritated skin. Nature’s Aid Eye Serum is formulated with colloidal gold and hyaluronic acid to improve the hydration of the delicate skin under the eye.*

Bath & Body Must-Haves

Self-care doesn’t just focus on aches and blemishes—it also puts a premium on pampering the self. Provide patients with an opportunity to indulge with bath & body must-haves like Greens First® Ultimate CBD Relief Body Massage Oil. This high-quality massage oil is formulated with apricot, vitamin E, and 300 mg cannabinoid blend of CBD, CBG, CBN + CBC to helps ease tension and aches*, moisturize skin, and remove dead skin cells. Other products like Nature’s Aid Bath Bombs offer a unique way to help patients relax and make excellent gifts.

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1Jank, Alyssa. Using CBD for Self-Care, 2020, blog.brightfieldgroup.com/cbd-self-care.

2“Coping with a Disaster or Traumatic Event.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 13 Sept. 2019, emergency.cdc.gov/coping/selfcare.asp. 


*These products and statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Please consult your health care professional about potential interactions or other possible complications before using any product. These products are not recommended for children, pregnant or nursing women. CBD products are available only in certain states. Check with your sales rep for more information. Do not use Nature’s Aid products if you are allergic to gold.

CBD CLINIC™ is a trademark of Abacus Health Products, Inc.

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